rodmag® / design system
Editorial, high-contrast design system for rodmag — a hybrid design, growth and AI studio.
Only two hex values exist in this entire system — no white, no black, no gray, no third color. Whichever one isn't the background is always the text color.
Neue Haas Grotesk Display Pro is licensed and not bundled here — specimens render in a system fallback. Four weights exist: Thin 100, Light 300, Roman 400, Medium 500 — there is no Bold.
rodmag
Aesthetics without function is just surface work.
To make this possible, I developed the INTER™ methodology.
The growth strategist of the future is also a designer
A hybrid studio and growth engine
Working with design, data and AI also means obsessing over the how. There's no room for vision decks with no execution.
With acquisition slowing down and the sales pipeline stuck, the fintech needed a fast way to unlock growth on both fronts.
Activations doubled. Inflows grew 8x.
{QUOTE} · {BHAG} · INPUT
Methodology™
Solid color block, zero shadow, zero blur.
Depth via photography contrast only.
Hairline border, no shadow, for card edges when needed.
Aesthetics without function is just surface work.
To make this possible, I developed the INTER™ methodology.
The growth strategist of the future is also a designer
There's a gap in how brands approach growth: fragmented teams, scattered tools, and no clear link between design, data and AI. I work in that intersection — where strategy becomes structure, and growth real.
rod